Why SEO is a great investment, not just a cost 

Companies are constantly investing. The purpose of any investment is to finance the future.

So why not invest in a search engine like SEO?

My theory is clear:

Investing in SEO is complicated. It can be difficult to "see" the increase in traffic and revenue results, as growth is often measured over a year.

But who wants to return to leadership after 12 months? "You see, we did it!"

Unfortunately, this is the nature of organic products. They take a while to work.

In this article, we will discuss some of the key factors that promote organic growth and the expected results. Specifically, SEO's how to invest-

• Build teams to develop and control SEO strategies that deliver business results.
• Content ፡ Creating and developing content on a solid technical basis that will guide the consumer's journey and decide to trust and run your business.
• Tools 's for both SEOs and content specialists. Just as a sports team needs a ball and equipment to play, tools are needed to make many small improvements that affect macroeconomics.

Big mistake SEO SEO "Free"

There is no such thing as "free movement."

Getting stable and high quality web traffic is not free. By no means.

It does not matter which brand, company or other type of business you are using.

It is important to make the most of your investment.

It requires investing in components that promote traffic growth.

Another big mistake clear SEO "is right"

Basically, SEO is a long-term strategy. SEO requires constant investment.

As the number of upgrades increases, the results will be available over time.

Having a website full of content or products for sale does not magically generate organic traffic.

Fact: Any traffic acquisition strategy, especially one that involves growing organic traffic, requires financial support.

• They need people who manage strategy and day-to-day operations.
• Authors are needed to create and improve content.
• Engineers are required to code the site's technical architecture and release updates.

Almost every team in a business is affected by a website or app, which means they need to know how to contribute to SEO efforts (and not harm them unknowingly).

SEO involves multiple teams and permanent improvement works best.

SEO that offers real business value requires constant and intentional investment in people, content and tools.

Organic traffic is a reliable source of customer traffic. SEO will be the unfair advantage of your competition once your site completes the competition.

What is SEO Investment?

The resources of SEO teams look at least like this: people, content and tools.

Companies can choose to invest it all in, invest in building a team at home, or export it through agencies and consultants, or fund a combination of both.

The only "correct" answer here is for business.

Let's look at each one.

People

In many ways, the biggest assets of a company are people. Protecting a website (or a group of sites) in SEO means bringing in experienced search engine experts to manage all the complexities and issues.

It could be a domain expert or an ideological SEO team, each with a different set of skills or special experience to bring to the table (think of any heroic film where you join forces).

Successful SEO is based on the combined results of several teams, so investments can include additional teams including copywriters, engineers, strategists, web analysts, data scientists, product managers and UX specialists.

Alternatively, if the team is not full-time, the investment costs may be used to transfer the work to the agency or special advisers. The main thing here is to have a team of professionals in the field who will create the right SEO strategy for your business based on their resources. They prioritize work to release regular SEO improvements and work with different teams.

Not to mention that he acquired knowledge. In a dynamic field such as SEO and digital marketing, it is also important to develop a sustainable learning and development (LDD) budget for the SEO team.

Supporting your leadership development (such as online courses, regional SEO meetings, and industry conferences that provide learning and communication opportunities) can mean anything.

Contents

Investing in content can take many forms, from hiring an in-house SEO specialist to overseeing the office team and handing over the work to an agency or consultant.

The key point is that no matter how well organized SEO content teams are, the key to success is to upload and publish optimized content to a website.

An SEO specialist who does daily SEO work can always write and publish content (called Unicorn) from time to time.

It is also unrealistic to expect that a person will prepare content for any size company. Such a product requires a team of specialized writers to work on an editorial calendar.

Websites cannot be saved without good and useful content. Therefore, this type of investment is key for online companies.

Tools

Physical writers and SEOs need tools for content creation, optimization, and performance tracking.

Costs associated here? Much depends on the needs of the business and the gaps.

Volume can be: How many pages are printed and at what speed? How big is the group that needs access to the device (some are paid by the number of "seats"). There is also a wealth of information available for software tools, from basic keywords and url level to enterprise level, for more robust and scalable data for large web pages.

There are many options for all sizes and budget groups. If you are a marketer who produces tools for your teams and resources, it is a good idea to do your own research and evaluate for yourself which approach works best for your business.

Paid search and SEO (acquired media) is one of the two biggest investments in traffic acquisition, which basically requires financial support of people, content and tools.

Many believe that investment should be made evenly on both channels. The fact is, the results are noticeable at different times.

• The money spent on a paid search campaign produces faster results because SEMs often get more budget because campaigns can be run daily or hourly.
• The return on investment in SEO will come true in the long run; It can take months or years for a page (or pages) to be optimized by search engines and attract a large number of visitors to a website.

Think of an investment program this way; You have a garden and you want to grow tomatoes. In order for a gardener to grow these vegetables, he has to do everything related to the growth of such a plant, which must take some time.

But if you want tomatoes tomorrow , you need to buy a fully grown tomato plant and plant it in your garden. This is a paid search.

So if you want tomatoes tomorrow and you do not take good care of your garden, it will not be there because the gardens will not produce immediate results. This is SEO.

Using this example, you can see that it does not make sense for a business to rely too much on a channel, such as paid search, to direct customers to their website. The budget will eventually dry up or the market price will force you out of the bidding process.

SEO does not provide fast results just like paid searches because it does not work this way. But SEO is like a garden that grows year after year if properly cared for.

Invest in an SEO team

In 2021 alone, Google made over 5,000 search changes .

That alone is a good reason to have an experienced team that controls all aspects of SEO.

Suppose you are a director and you have the task of developing an SEO team. You need to look at your internal resources and what kind of experience the business needs.

Perhaps this e-commerce site will benefit the technical SEO from the e-commerce experience. Your company may need to double its efforts and update its content.

Discover any type of SEO skills and practice your business interests.

The fact is, every business needs a combination of unique SEO skills.

The basic internal SEO team at the enterprise level and estimated salary (in US dollars) is as follows.

• SEO Manager: $ 150,000 +
• Senior SEO Manager: $ 120,000 +
• SEO Product Manager: $ 120,000 +
• SEO Technical Leader: $ 120,000 +
• Content SEO Leader: $ 110,000 +
• SEO Analyst - (specializes in information science and company data extraction) $ 150,000 +
• Platform Specialist - (Enterprise websites are built on expandable solutions such as Salesforce or get started together - it is important to have an SMB that can make technical changes to the site depending on the platform you use) $ 150,000 +

Remember, you cannot simply assemble a collection without the right tools. A large soccer team not only includes players but also needs a variety of coaches, teams and equipment, training grounds and more.

This is why SEO is considered a long-term investment. Hiring skilled and experienced people to oversee and improve the content and technical architecture of the site is an investment that requires advance funding and will pay in installments in the future.

This is similar to the investment associated with home ownership. The landlord must allocate a budget for home improvement projects and general property maintenance. Over time, real estate will become more attractive to buyers and more likely to be sold at a higher price, resulting in net profit.

Similarly, maintaining the assets over time creates a more financial sense than a complete overhaul, businesses need SEO specialists to maintain and improve their overall website.

SEO Profitable ROI SEO

The most important SEO KPIs are traffic and revenue.

How much traffic can SEO increase? This can be difficult to determine because it depends on a number of factors related to the outcome:

• How often do you post updates on your site?
• What are these improvements?
• Are they the ones who move the needle?

As a starting point, one way to approach this calculation is as follows: Take the current annual organic traffic level (from your traffic sources such as Adobe or Google Analytics). Based on this, "What does the 1% improvement look like?" And then "If we do nothing, what does the 1% traffic reduction hypothesis look like?"

This is your +/- home line, you can reduce up to 5% in any direction as an improvement or site visits.

In context, "do nothing" means not posting technical SEO improvements or improvements to existing content or posting new content.

Important's Sometimes it costs nothing more than a small investment in SEO.

Measure your SEO ROI.

SEO should be widely considered as an investment as it does not provide immediate results for the money spent from the first day.

Think about why investing in a 401K is as financially healthy as a threshold is expected to grow over time and increase in the future. This is due to the ongoing investment and overall growth in the fund. The same is true for SEO.

Marketers know that search engine optimization is a proprietary channel that grows over time.

Chris Search, co-founder and chief consultant of KS Digital, said, "Search is an important part of web traffic, which is clearly visible from any Google Analytics account you see." "Whether it's a one-click feature or a multi-sensor conversion method, organic search is key to most businesses and therefore an important reason to invest in the channel."

Content optimization is another measurable SEO investment that requires advance payment and future installments. Let me explain.

Most traders need to be aware of the buyer's travel standards.

• Awareness
• Estimate
• Decision

It looks like customers are looking for different types of content depending on where they are in the review process. The key is to satisfy the customer's search queries with your content.

This amazing presentation by Andy Crestodine on Orbit Media shows what kind of content a company has to engage, inform and persuade people to buy their products.

Now think about how much content your business has from each section of this list. When was this content last updated? What missing content do you need to create to make your supply more competitive?

Suppose you audit content on your site and decide how you have content. Hypothesized, 1,500 words written and published on your site cost between $ 500 and $ 1,000, so when people are looking for something like "How to replace an LG water filter", your article may be at the top of the page. . P. SCARF

Properly covered, it will withstand a great deal of adverse conditions and will remain on Google's homepage for many years, if not longer. Thus, the initial cost of creating an item contributes to a series of sales.

In short, here's how investing in content optimization can add value year after year.

SEO investment by company size

Now let’s look at how it can be useful at different levels. Take with a little salt; These are estimates based on annual revenue and the size of the company .

Home, SME

• Staff: 5-50 full-time employees
• Annual income <$ 50m
• Estimated investment in SEO: $ 1 to $ 5,000 per month, $ 60,000 per year.
• SEO site revenue is 2 to 5 percent.

For starters and small business owners, it is best to invest in SEO once the product / market relevance has been determined. Most new businesses need to get paid customers quickly. Once the customers are stable and earning a steady income, SEO can work to improve the product and attract more customers by helping to build a wider network by improving existing website content and performance.

Most small businesses need to invest in SEO, but they often do not because it is expensive and often no one but the business owner can update the website. A small investment in SEO services can help attract visitors to retail stores.

Local SEO agencies and / or consultants are great resources because they can often carry the burden of resources to make a website mobile-friendly and improve content for things like Google Maps and Google Listings. Business Profile.

For SMEs, hiring an SEO specialist should be like hiring a credible and licensed taxpayer. That is not the case if you can do business or want to share. With the help of experts you can focus on your SEO skills, especially when it comes to your business.

It is recommended that small and medium sized units in SEO services not exceed $ 1000 per month. Announce your promotional or marketing badge for 3 months and sign up for it.

Medium size

• State: 50-250 city districts
• Per capita income from $ 50 to $ 1 billion.
• Publishing investments in SEO is $ 10-20 per month, $ 240 per month.
• SEO site content: 5 to 10%.

Компании среднего размера должны инвестировать в SEO, потому что это более рентабельный способ привлечь постоянных клиентов, и они получают наибольшую выгоду от инвестиций в SEO, потому что у них обычно есть некоторые ресурсы, чтобы позволить себе поддерживать своего внутреннего SEO-руководителя услугами внешних агентств и / Or consultants. After all, the level of investment in SEO can be determined by its ability to measure the effectiveness of both.

Agents and affiliates have extensive web-based tracking capabilities that are well-defined in the market segment. An SEO specialist can customize this command, but content and technical resources can all be available in a short time.

Second - this is where SEO definitely provides business services. Но без знающего эксперта, который наблюдает за техническими аспектами вашего сайта и оптимизирует ваш контент для того, что ищут реальные люди и что имеет отношение к вашему бизнесу, вы многое упускаете.

Businesses

• Srotrudnikov team: Ball 1000
• Total funds: 1 million +
• Publishing investments in SEO: I don't have $ 1 million a year.
• SEO site content 5 to 20%

High-Performance SEO (SEO) Announces Investment of Unstable Officers. Корпоративная поисковая оптимизация больше связана с созданием процессов, позволяющих различным межфункциональным командам улучшать технические аспекты, такие как архитектура, внутренние ссылки, а также эффективность сканирования и индексирования.

Что касается контента, речь идет о партнерстве с внутренними командами по брендингу и контенту для написания и публикации оптимизаций контента в масштабе, который обеспечивает лучший пользовательский опыт, чем конкурирующие сайты.

The most sought-after Bolshevik websites for SEO auditors. Поскольку SEO по своей сути является кросс-функциональной дисциплиной, если бизнес хочет иметь возможность процветать за счет своего органического трафика, ему требуется стратегический надзор для определения приоритетов и внутреннего сотрудничества между множеством различных команд, занимающихся SEO; Products, engineers, QA, task managers, content, UX and design commands, and these are good places.

«[ምስሎች] በ SEO ውስጥ ብዙ ተጨማሪ መዋዕለ ንዋይ የሚያስፈልጋቸው የ SEO ውጤቶችን ያሳያሉ፡ SEO - ይህ ምርት፣ ቴክኖሎጂ እና ይዘት ነው። ይህ ድብልቅ እና ክብ ክልል ነው፣ እሱም የተለያዩ ሀብቶችን፣ ትዕዛዞችን እና ውጤቶችን ይዟል።

- ቶም ክሪክልስ በኢሜል መረጃችን SEO MBA።

የ SEO ይዘት በይዘት እና በምህንድስና ውጤቶች ላይ በመመርኮዝ በብዙ-ተግባራዊ ትዕዛዞች ላይ የተመሠረተ ነው። ይዘቱን ወይም ይዘቱን ማተም ካልቻሉ፣ የእርስዎ SEO ትራፊክ ምን እየሰራ እንደሆነ አይደብቁ።

የ SEO ሽልማት

Даже небольшие инвестиции в поддержание производительности веб-сайта, содержания и взаимодействия с пользователями могут со временем приносить прибыль бизнесу год за годом.

SEO - ይህ ሰዎች በንግድ ስራዎ እንዲከፍሉዎት ለማድረግ ጥሩ መንገድ ነው; ሁልጊዜ ችግሮቻችንን, አዳዲስ ርዕሶችን, ሊሆኑ የሚችሉ ልጥፎችን, ግምገማዎችን, የት እንደምንሄድ እናስቀምጣለን; мы созданы для того, чтобы задавать вопросы, и это удобное мобильное устройство в нашем кармане, подключенное к Интернету круглосуточно и без выходных, готово ответить на любые вопросы.

ወደ SEO ስታቲስቲክስ ዋና አገናኞች ምንድን ናቸው

• በ 93% የመስመር ላይ ክፍለ ጊዜዎች, በፖስታ መላኪያ ስርዓቱ ውስጥ ያሉት የቁልፍ ጭነቶች ብዛት ይገለጻል.

• A.D. በ2021፣ ከሁሉም የድር ጣቢያ ትራፊክ (በሁሉም መለያዎች) 53% የሚሆነው በኦርጋኒክ ውጤቶች ላይ የተመሰረተ ነው።

• የGoogle አጠቃላይ አውታረ መረብ ከእያንዳንዱ የቁልፍ ጭነቶች በኋላ 40,000 ተጠቃሚዎችን ይጠቀማል። ይህ ግዙፍ 3.5 ቢሊዮን አውንስ አንድ ትሪሊየን አውንስ በአንድ አውንስ ነው!

• ወደፊት ጎግል ውስጥ የተዘረዘሩት 16-20% የቁልፍ ጭነቶች ሌላ የፍለጋ ውጤቶችን አያካትቱም።

እነዚህ አኃዛዊ መረጃዎች የተመሰረቱት የተወሰነው ቁጥር በትናንሽ ሆሄያት ውስጥ አለመታየቱ ነው.

Помимо любопытных людей, еще одним преимуществом инвестиций в SEO является то, что оно решает многие из тех же проблем, которые связаны с упрощением навигации по веб-сайтам для процента населения с ограниченными возможностями. ይህ የተደራሽነት ልምዱ ነው።

Это не совпадение 1:1, но есть много технических принципов SEO, которые также позволяют тем, кто должен перемещаться по веб-сайтам с помощью программы чтения с экрана (данные показывают, что 8,1 миллиона американцев имеют нарушения зрения), иметь лучший пользовательский opyt.

Кроме того, SEO с тегами доступности, используемыми в процессе автоматизации контроля качества, делает работу еще более эффективной, поскольку эти теги упрощают автоматизацию тестирования. ይህ አዲስ ለሰለጠነ አዛዥ ፈጣን ስራ ነው, እሱም በ SEO እና በንግድ ስራ አመራር ውስጥ ያለውን መልካም ስም ይደሰታል.

SEO የኢንቨስትመንት ስልቶች

የባህር ዳርቻ አውቶቡስ

በ2022 ጥሩ የኢንቨስትመንት ፖሊሲዎች ጎግልን እና ኮር ድርን ጨምሮ የድረ-ገጾችን ብዛት እና ተደራሽነት ለመጨመር ያግዛሉ። እነዚህ ድረ-ገጹ እንደ ስርዓቱ ለተጠቃሚዎች እንኳን ሳይቀር በፍጥነት እንዲደርሱባቸው የሚፈቅድልዎት ገጽታዎች ናቸው.

ብዙ ትዕዛዞች የተደራጁት በ፡

• LCP (ትልቁ የይዘት ቀለም) ፡ ሁሉንም ብጁ ንብረቶች እንዲያበጁ ይፈቅድልሃል፣ በሐሳብ ደረጃ የተቀመጡ።
• CLS (ድምር ማደባለቅ ማሽን)፡- እንደ “prigate” ወይም ስክሪን-ወደ-ስክሪን ማተምን የመሳሰሉ አነስተኛ ንጥረ ነገሮችን ያዘጋጃል።
• FID (የፐርከስ ፋይል)፡- ጊዜ፣ ጥቅም ላይ ሊውል የሚችለውን የመጀመሪያውን ዳታ መቀየሪያ ሲጠቀሙ፣ የተለየ ሊሆን ይችላል።

በሌላ በኩል, በጣቢያዎ ላይ ያሉ ገጾች በጣም ፈጣን ናቸው. በጠቅላላው የ 2018 ወቅት የብረታ ብረት ፋብሪካዎች ብዛት, እና የሪል እስቴት ገበያ አለ. ተመሳሳይ መጠን ያለው የትራፊክ መጠን በትራፊክ አይጨምርም.

አሁን ያለው እና ስልጣን ያለው ይዘት

የይዘት ይዘት (በጣም አስፈላጊው የይዘት ይዘት, ውጤታማ ያልሆነው ገጽ ይዘት) - ከእነዚህ ውስጥ አንዱ የተለየ ነው.

ለምን?

ጉግል የተጠቃሚዎችን ቁጥር ይደሰታል። ይህ በይዘትዎ ሂደት ውስጥ ሊቀይሩት፣ ሊረዱት፣ ፍጹም የሆነው፣ እውነት እና ወቅታዊ የሆነ ነገር ነው።

የ EAT ምልክቶችዎን በሚያነብ የይዘት መቆጣጠሪያዎ ላይ ኢንቨስት ማድረግ ይችላሉ

• ባለሙያ
• የአካል ክፍሎች
• ችሎታ

በከፍተኛ ደረጃ (TOFU) ውስጥ የሚታየው ዋናው ገጽ, በቅርብ ጊዜ ጭብጥ, ለእርስዎ በጣም ውጤታማ የሆነ SEO ነው. Крупные бренды обычно могут позволить себе больший бюджет на платный поиск, но со временем это принесет бизнесу большую пользу, если количество новых посетителей, приходящих на веб-сайт, будет связано с постоянными стратегическими инвестициями в хорошо написанный, релевантный контент.

የ SEO ቴክኒካዊ ውጤቶች

ይህ ከ SEO ትዕዛዞች ጋር ለቴክኒካል ዲዛይን ጥቅም ላይ ሊውሉ ከሚችሉት ማቃጠል ፣ የምህንድስና ትዕዛዞች እና ዲዛይን ጋር የተያያዘ ነው። የተረጋጋው የምርት ደረጃ ልዩ እና በደንብ የዳበረ ቴክኒካዊ መሰረት እንዲፈጥሩ ያስችልዎታል.

Вообще говоря, если сайт не выпускает никаких технических улучшений в течение 6 или более месяцев, он рискует потерять значительный рейтинг и, следовательно, трафик, потому что он не может быть столь же конкурентоспособным в Интернете по сравнению с другими командами, которые сосредоточены на тестировании и ንድፎች እንዲሁም SEO. ውጤቶች, ስዕሎች እና ቪዲዮዎች.

በ SEO ላይ ኢንቨስት ለማድረግ የማይታወቅ ዋጋ

በኋላ፣ አንተ፡-

• የገጹን ሥር የማይደግፍ ጅምር።
• እርስዎ የሚፈልጉትን ማንኛውም ነገር ብቻ የሆነ የአጋር ጣቢያ ነዎት። ከተፅእኖ ፈጣሪዎች ጋር ወደ ስራ ቀጥል…
• ይህ የፍጻሜው መንገድ - የዓለም ፍጻሜ ነው በሚል ምናብ ውስጥ ገብተሃል። ከዚህ ይዘትን ሰርዝ።
• У вас есть целевое количество пользователей для привлечения инвесторов, а это значит, что вам нужно обратиться к платному поиску, чтобы быстро привлечь клиентов, а затем использовать SEO, чтобы удержать их.
• Если ваша компания имеет ограниченные или отсутствуют инженерные ресурсы. SEO основан на партнерстве с инженерами и командами по контенту и их частом производстве.
• Когда вы не можете позволить себе услуги знающего консультанта или агентства. Во всем мире SEO-провайдеры взимают в среднем 112,22 доллара в час, а 50% SEO-провайдеров по всему миру имеют минимальное ежемесячное удержание менее 3000 долларов в месяц.

Чтобы SEO работало, необходимы инвестиции и сотрудничество

Не заблуждайтесь: SEO — это две вещи. Это работа и она того стоит!

Вы когда-нибудь слышали поговорку: «Все, что стоит иметь, сложно или требует труда?» То же самое верно и для SEO.

Сайт, который быстро загружается, безопасен для обработки транзакций и имеет актуальный и полезный контент — это те ставки, о которых необходимо позаботиться, чтобы быть конкурентоспособными в Интернете.

Заблуждение о том, что органический трафик «просто случается» и ничего не стоит, абсолютно ошибочно. Уровень инвестиций необходим для развития органического трафика в значимом маркетинговом канале, а также для получения устойчивой прибыли.

Постоянный поток органического трафика — одна из самых прочных основ бизнеса.

Инвестиции в SEO окупаются, потому что каждый человек на планете ищет продукты, услуги и информацию, чтобы сделать свою жизнь проще. Ваша компания должна быть решением в верхней части списка соображений клиента.

Для компаний крайне важно инвестировать в SEO, потому что это дисциплина, предназначенная исключительно для оптимизации технических аспектов веб-сайта для поисковых систем, чтобы реальные люди, ищущие в Интернете, могли найти его при поиске отличных продуктов и решений.

Помните, SEO ROI не является мгновенным; оно ухудшается со временем. При включенном или выключенном платном поиске. Когда ваш бюджет на контекстную рекламу заканчивается, что тогда?

SEO — это канал, который всегда будет работать. Вы просто должны продолжать инвестировать.

Мнения, выраженные в этой статье, принадлежат приглашенному автору и не обязательно принадлежат Search Engine Land. Штатные авторы перечислены здесь .